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'Acceptability, Availability and Affordability' is the philosophy at AVT.


We constantly ensure that our distribution network is efficient in the rural, semi-rural and urban markets. The right distribution translates to low cost, high efficiency and better sales, merchandising and distributions programs.

AVT still holds over 90% of the total distribution in Kerala and Tamil Nadu, which is quite a remarkable feat considering that there are bigger market players with deeper pockets and national brands. AVT has 850 distributors across Kerala, Tamil Nadu, Andhra Pradesh, Karnataka and Orissa.

State Total retail units in the state (in lakh) Retail units of AVT (in lakh) AVT Distributors % Market Coverage
Kerala 9 7.65 127 85%
Tamil Nadu 15 10.5 284 70%
Andhra Pradesh 20 8 169 40%
Karnataka 16 4 137 25%
Orissa 12 5.4 133 45%